INTERTEXTUAL REFERENCE
There is often intertextual reference to films, TV programmes, or other music videos.
-Intertextuality and Television
Television is often a point of reference that is used in music video and example of this is the following, which shows the band featuring as news reporters and they say the lyrics as part of there reports.
R.E.M - Bad Day
-Intertextuality and Film
Madonna's music video fits into this principle, the intertextual image may not completely show reference to Marilyn Monroe but cinematic reference which dominates.
Madonna - Material Girl
-Intertextuality and Video Games
The influence of video games will predominate for the younger audience with the more plasticised look of characters emerging. A good example of this is Red Hot Chilli Peppers music video, they made their music video into a video game and the band where featured as characters in that game.
Red Hot Chilli Peppers - Californication
-Intertextuality, Fashion and Photography
There is visual reference in the music video which comes from a range of sources (cinema, fashion and art photography-abstract, concept based). The fashion featured sometimes takes form of a specific catwalk references.
