A brand is a name, term, design, symbol or any feature that identifies a product or person, branding is used by many artists ands band for example Katy Perry or Pixie Lott. A brand identifies particular artists and gives them originality from other artists, it is there trademark.
Katy Perry is an American singer, songwriter and actress with a dance pop genre of music. Katy uses branding and is an example of an artist who is recognised around the world.
This artists identity is set through her logo as you can see on the mood board I created her ‘Katy Perry’ logo is clear repetition on a lot of her products. This logo shows her unique, wacky personality through the chosen font it is original. It shows her girly side with the pink colour choice, and the small confetti of stars and hearts which suit her target audience. With this trademark Katy’s stage name is recognised by many people around the world. This artist also uses brand colours, her main colours are usually girly which is for her target audience and matches her personality also this is why she has such huge fan base. Katy’s brand colours are usually pink or baby blue. She is mainly represented by girly aspects like cupcakes and ice-cream, as well as being very girly features they are also sexy therefore the artists receives a lot of male attention.
Katy always has something interesting in all of her products whether these are her music CDS, CD covers, t-shirts or even perfume. As can be clearly seen in the mood board all her products are unique and quirky just like her appearance and personality. Even in her shows Katy uses her brand, in on of her latest shows before she appeared on stage the whole stadium filled with bubble gum spray. So before anyone saw the artist they immediately were aware of the fact that she was going to appear.
Therefore branding gives Katy a clear identity and separates her from other artists, she is recognised by her products due to her logo and brand colours. The branding successfully incorporates Katy’s originality and quirky appearance and personality.
