Having a 'niche'

Having ‘niche’ is when an artist forms something that creates a large distinction between themselves and other artists. It is shows people something that is unique and hasn’t been used by other artists, the artist/band has a style that sets them apart. If an artist has a ‘niche’ people will be more interested in them and their music rather than be uninterested at the lack of originality.

Amy Winehouse, an English singer and songwriter is an example of an artist with a clear and distinct ‘niche’. She is widely known for her powerful deep contralto vocals, mix of musical genres and eye catching appearance with her very well known beehive and tattoos. This artist became very popular because of her unique image and originality from other artists. When new artist uses Amy Winehouse as an influence, the music will be recognised and be led back to her because of her distinct ‘niche‘. Therefore having a ‘niche’ will prove to have a great advantage as it gains a large interest due to the originality the artist brings to the music industry. Record labels are more interested in unique artists that have more to offer than existing artists. Amy Winehouse’s appearance catches peoples eyes and she stands out from the crowd, people appreciate her individuality which creates a huge interest.