I created a picture collage of my audience profile...
Demographic Profiling
-It is the most basic form of identification for target audiences, this type of grouping defines the audience in terms of age, class, gender geographical area, class, economic status and religion. It is a simple way of defining audiences as it assumes that everyone in a broad group has the same attitudes.
Psychographic Profiling
-Market researchers categorise audiences in terms of needs and motivation rather than simple demographic characteristics. Consumers are targeted directly through their needs and desires, advertises aim to link the ideologies of the consumers product.
The Four Cs
Cross-Cultural Consumer Characteristics
-This is categorising audiences in terms of their personal aspirations, it is in terms of the wants and needs not simple demographics.
- Mainstreamers - Concerned with stability and security, mainly buying well-recognised brands and consuming mainstream texts (largest group).
- Aspirers - They are seeking to improve themselves, absorbing the ideologies of the products as their own and believing that their status is established by this conspicuous consumption.
- Succeeders - People who feel secure and in control, they are in positions of power (but may not be) and they buy brands which reinforce their feelings of control and power.
